Privacy Policy

Who We Are and How This Policy Applies

This Privacy Policy explains how Trendwise Business Services, a trade name of K. McKay Larsen EA, Ltd. (“Trendwise,” “we,” “us”), collects, uses, shares, and protects personal information.

What We Collect and How

2.1 Information you provide directly

• Contact information — name, business name, email address, mailing address, and telephone number, including mobile telephone number
• Inquiry content — the substance of messages you send through our contact form, by email, or by text
• Onboarding information — where you become a client: business details, hours, services, pricing, brand assets, social media links, existing website information, and testimonials or reviews you supply
• Payment information — processed by our third-party payment processor. We do not store full payment card numbers.
• Consent records — the date, time, method, and exact language of any consent you provide to receive communications

2.2 Information collected automatically

• IP address, browser type and version, operating system, and device type
• Pages viewed, referring URL, and time spent
• General geographic location inferred from IP address
• Cookie and similar technology identifiers

2.3 Information from AI chat interactions

If you interact with an automated chat widget on our Site, we collect the content of that conversation along with any contact details you provide within it. Chat conversations may be reviewed by our personnel and are used to respond to you and improve the accuracy of our automated responses.

2.4 Information we do not seek

We do not intentionally collect Social Security numbers, financial account numbers, government identification numbers, health information, or other sensitive personal information through the Site or the Platform. Do not submit such information through a contact form or chat widget.

How We Handle Your Mobile Number

3.1 What we collect

We collect the mobile telephone numbers you provide to us and the associated consent records described in Section 2.1.

3.2 How we use it

We use your mobile number to send:

• Transactional and account messages — onboarding notices, build status updates, appointment confirmations and reminders, billing notices, and support responses
• Conversational messages — replies to messages you send us
• Marketing messages — offers and updates about our services, sent only where you have separately provided express written consent for marketing

Message frequency varies. Message and data rates may apply. Reply STOP to opt out, START to resume, or HELP for assistance.

3.3 Sharing of mobile information — we do not

We use third-party telecommunications and messaging infrastructure providers solely to transmit messages on our behalf. These providers are contractually restricted to using the information only to deliver our messages and may not use it for their own purposes. This is not a sale or a sharing of your information for marketing.

3.4 Retention of consent records

We retain mobile numbers and consent records for at least four (4) years following the last message sent to that number, in order to evidence compliance with applicable telecommunications law. We retain opt-out records indefinitely so that we do not contact you again after you have opted out.

Purpose of Collection

We use personal information to:

• Respond to inquiries and provide requested information
• Deliver, configure, maintain, and support the services you purchase
• Process payments and manage billing and subscriptions
• Send transactional, account, and service-related communications
• Send marketing communications where you have consented
• Improve our Site, services, and automated response quality
• Detect, prevent, and investigate fraud, abuse, and security incidents
• Comply with legal obligations and enforce our agreements

Legal bases. Where required by applicable law, we rely on: your consent (marketing communications), performance of a contract (delivering purchased services), our legitimate interests (securing and improving our services), and compliance with legal obligations.

Disclosure and Third Parties

We share personal information only as follows:

• Service providers. We use third parties to host our Site, provide security and content delivery, operate our customer relationship and marketing automation infrastructure, process payments, transmit email and text messages, and integrate external workflows. These providers may access personal information only as necessary to perform services for us and are contractually restricted from using it for their own purposes.
• Legal requirements. We may disclose information where required by law, subpoena, court order, or governmental request, or where we reasonably believe disclosure is necessary to protect our rights, investigate fraud, or protect the safety of any person.
• Business transfers. If we are involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a materially different privacy policy.
• With your direction. We share information where you ask us to.

Cookies and Similar Technologies

We use cookies and similar technologies for:

• Strictly necessary functions — security, load balancing, and session management
• Analytics — understanding how visitors use the Site in aggregate

Most browsers let you refuse or delete cookies through their settings. Disabling strictly necessary cookies may impair Site function.

Do Not Track. Our Site does not currently respond to browser Do Not Track signals, as no common standard has been adopted.

How Long We Keep Your Information

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer period is required by law.

Category	Retention Period
Website inquiries that do not become clients	24 months from last contact
Client records and account data	Duration of engagement plus 7 years
Mobile numbers and SMS consent records	4 years from last message sent
Opt-out and do-not-contact records	Indefinite
Billing and payment records	7 years
Website analytics data	26 months
Client Data on the Platform after termination	30 days, then deleted (see Terms of Service § 16)

Information We Process on Behalf of Our Clients

Our clients use the Trendwise Platform to operate their own websites, contact forms, chat widgets, customer databases, and messaging campaigns. Information about our clients’ customers flows through that Platform.

In relation to that information:

• Our client is the party that decides what data is collected and how it is used. We are a service provider acting on our client’s instructions.
• We do not use our clients’ customer data for our own marketing, do not sell it, and do not share it with other clients.
• We process it only to provide, maintain, secure, and support the Platform.
• We retain it for the duration of the client’s engagement plus the thirty-day export window described in our Terms of Service.

Consent responsibility. Our clients are contractually required to obtain all consents necessary to contact their customers and to warrant that their contact lists were obtained directly from those individuals. We do not independently verify the consent status of records our clients provide. See Terms of Service § 7.

How to Exercise Your Rights

9.1 Available to everyone

• Access — request a copy of the personal information we hold about you
• Correction — ask us to correct inaccurate information
• Deletion — ask us to delete your information, subject to legal retention obligations
• Marketing opt-out — unsubscribe from marketing email via the link in any message, or reply STOP to any marketing text
• Communication preferences — ask us to limit how we contact you

Contact us using Section 13. We will respond within forty-five (45) days. We may need to verify your identity before acting. We will not discriminate against you for exercising any privacy right.

9.2 Nevada residents

Nevada law (NRS 603A.300 et seq.) gives Nevada consumers the right to direct a business not to sell certain covered personal information. We do not sell personal information as defined by that statute. You may nonetheless submit a verified request by emailing us at the address in Section 13 with the subject line “Nevada Opt-Out Request.”

9.3 California residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, including the right to know the categories of personal information collected, the right to delete, the right to correct, and the right to opt out of sale or sharing. We do not sell or share personal information as those terms are defined by the CCPA. You may designate an authorized agent to submit a request on your behalf. Submit requests using Section 13.

9.4 Other jurisdictions

Several states have enacted comprehensive privacy statutes granting similar rights. If you reside in such a state and believe you have rights we have not honored, contact us and we will address your request in accordance with applicable law.

How We Protect Your Information

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted transmission, access controls limiting internal access to personnel who need it, and vendor agreements requiring appropriate security.

No method of transmission or storage is completely secure. We cannot guarantee absolute security. You transmit information to us at your own risk. If we become aware of a breach affecting your personal information, we will notify you as required by applicable law.

Children’s Privacy

The Site and services are intended for businesses and adults. We do not knowingly collect personal information from anyone under sixteen (16). If we learn we have collected such information, we will delete it. If you believe a child has provided us information, contact us.

Policy Updates

We may update this Policy at any time. When we do, we will revise the “Last Updated” date above. For material changes, we will provide prominent notice on the Site and, where we have your contact information and the change affects you materially, by email or text.

Questions & Privacy Requests

Questions, requests, or complaints regarding this Policy or your personal information — please use the subject line “Privacy Request” and tell us which right you are exercising.